Some businesses use agencies, some freelancers, others their own in-house agencies to get their content done. While they can all be great ways to ensure your creative content is delivered – we reckon we’ve developed a better one.
The great resignation, quiet quitting, skills shortages, in-housing nightmares… all phrases that have become increasingly common when talking about the workplace. There’s no denying that hybrid ways of working have changed the business landscape – and now, more than ever, businesses are looking at ways to optimise how they create content. But what is the best way to get great content?
The traditional options
Agencies
External agencies bring an outside perspective, and the potential to see creative and marketing opportunities that may have otherwise been missed. However, they’re also known for working in pretty rigid models and working in silo to your internal teams with account managers blocking access – missing possibilities for collaboration.
In-house teams
With your delivery team in-house you can realise the benefits of having your content created by a team who are already experts in your company and its culture, as well as having more creative and financial control over outputs. However, sometimes being part of the furniture can mean resource is not put to good use, creativity can get stale and the breadth of experience within the team can be limited.
Freelancers
Using freelance resource can be ideal for plugging some skills gaps, but they don’t come with out their own issues. Freelancers often don’t tend to, or want to, work as a part of a collaborative team, which can make managing wider projects where freelancers are involved more difficult. Plus there are added admin implications such as IR35 compliance and general management of disparate freelancers.
Recruiters
Recruiters can be a good option to help you find the resource you need for a particular project – but that’s kind of all they do. They aren’t content specialists, they focus on individuals rather than teams and don’t manage the people they put in your teams – so if it doesn’t work out you’re back to square one.
The Ah Um option
We’ve taken the best bits of in-house teams, freelancers, external agencies and recruiters and designed a way of creating content that delivers everything you need, in the most flexible, efficient way possible.
How do we do this? We build, embed and run the creative teams you need for your projects directly within your business, for the time you need them. So you can…
- Get flexibility – onboard and stand down teams on a project-by-project basis, a bit like how an in-house team would work
- Access top talent – get the benefits of an external agency in terms of having the best, most enthusiastic writers, strategists and creatives making content for you
- Keep costs on track – our model means you can actually resource your teams efficiently without the overheads of recruiters, full-time staff or using freelancers
- Realise top-level outputs – embedding a creative team for a particular project means you can achieve the outputs you need without letting other internal projects slip, and without increasing headcount, and long-term costs
- Mitigate risk – increase the creative capabilities of your existing teams without taking on additional risk or admin – we’ll deal with any personnel absence/changes/issues so you don’t have to
So, you could say we’re like an external agency in structure and experience, but we deliver more like an integrated, in-house team. Our teams take the time to get really involved in your project, understanding the nitty gritty of your product and business, no matter how technical and work with you to get it right, while bringing the fresh eyes and outside perspective needed to make your comms and content strategy fresh, accessible and exciting for your audience.
